Context diagram

The Road to Context: tools for corporate strategy-making and goal setting

This guide responds to a request from our corporate members to help them understand how to factor social and ecological limits into their corporate strategy and goal-setting processes as well as helping them make sense of the different frameworks and tools designed to aid this process. Developed as an output of our Embedding Project Global Community of Practice (CoP) on Contextual Strategy-making, we bring these ideas and tools together in one short guide to help you understand how companies are approaching the concept of context.

The Road to Context Guide

Author: Embedding Project
Since the beginning of the sustainability context conversation, we have seen the introduction of various methodologies, frameworks, tools, and ideas that aim to support the embedding of context into sustainability performance. There is little doubt that resources and initiatives such as Planetary Boundaries, The Doughnut of Planetary Boundaries and Social Foundations, the MultiCapital Scorecard, the Science-based Targets Initiative, The Natural Step, The Future-Fit Business Benchmark, Reporting 3.0, Net Positive, and even the Sustainable Development Goals have all shaped the evolution of this space. Our free “Road to Context” guide lays out four key steps along with resources and initiatives can help you contextualise your core strategy and develop contextual goals. We are applying these steps in a set of pilot companies and will continue to update our guide as we learn more. 

The Road to Context Casebook

Author: Embedding Project
To help illustrate how these four iterative steps are being applied in practice, we created a casebook celebrating and systematically comparing early corporate efforts in exploring context. You can assemble your own bespoke “Road to Context Casebook” below. Start by downloading the brief casebook introduction, which has been written for an executive audience and introduces the concept of context followed by an explanation of how to interpret the cases. Then select those cases most applicable to your own contextual journey by searching by company or by threshold. 

Our casebook is an evolving project. New cases will be released over the coming months. To suggest a company or request an update to your company’s case, please contact admin@embeddingproject.org. 

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Assemble your own Casebook!

You can assemble your own custom casebook by combining the introduction with a subset of cases most relevant to your company.

1. Download the introduction

The casebook introduction introduces the idea of context followed by an explanation about how the cases have been written.

2. Select your cases

Scroll through the list of cases in the matrix below to download the ones that are most applicable to your own contextual journey.

Thresholds:

GHG emissions
Water
Biodiversity
Land-system change
Waste
Harmful Substances
Air Quality
Wages
Access to capital
Community resilience
Human rights
Diversity

Our casebook is an evolving project. To suggest a company or request an update to your company’s case, please contact admin@embeddingproject.org.

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