Research Team
We are a small but nimble team with big hopes of changing the world.
Dr. Stephanie Bertels
Founder and Executive Director
Steph founded the Embedding Project and leads our research program, oversees the development of our resources and tools, and supports their implementation in our partner companies. She is a leading expert in sustainability strategy, governance, and culture and supports executive teams and boards around the world as they embed sustainability. Steph is the VanDusen Professor of Sustainability and the Director of the Centre for Corporate Governance and Sustainability at Simon Fraser University’s Beedie School of Business. Ever the pragmatic optimist, Steph wants to believe we can transition to an inclusive and regenerative economy.
Steph on LinkedIn
Rachel Dekker
Director, Knowledge
As Director, Knowledge, Rachel oversees and engages in the creation of Embedding Project resources and knowledge mobilisation and curation. Rachel is a social sustainability strategist and corporate social impact professional with extensive international work experience in natural resource, agriculture, circular economy, and cleantech industries, as well as the not-for-profit and social enterprise sectors. She has an MPhil in International Development from the University of Oxford and a passion for systems thinking, community resilience building, business strategy, and social innovation. Rachel enjoys hiking, losing herself in books, and is particularly partial to a good cup of Earl Grey tea.
Rachel on LinkedIn
Dr. Jess Schulschenk
Partnerships Director, Africa & Middle East
Jess oversees our Africa and Middle East peer network. She is also the Director of South Africa’s Sustainability Institute and a lecturer with the University of Stellenbosch. She brings a wealth of research and practice knowledge from past roles in private and public sectors, including Senior Researcher with EY and Director of Strategic Partnerships for the Network for Business Sustainability South Africa. Jess has a BSc in Ocean and Atmosphere Science and Environmental and Geographic Science, a MPhil in Sustainable Development, and a PhD in Business Administration. When not getting lost in the oceans and mountains, Jess can be found with her hands in the soil, helping things grow.
Jess on LinkedIn
Ariel Fabbro
Knowledge Manager
As a Knowledge Manager, Ariel develops resources and writes guides, with a focus on embedded strategies and rethinking value chains. He also supports our partner companies in conducting self-reflective sustainability assessments. He has a degree in Global Studies and completed his MS in Sustainability Management at the University of Toronto. Ariel’s changemaking career in the sustainability field follows on the heels of his playmaking career on the football field.
Ariel on LinkedIn
Brandon Toews
Knowledge Manager
A master of finding the unfindable and bringing order to chaos, Brandon oversees our Credible Goals and Positions Databases and curates our Resource Wheel and Issue Snapshots. Brandon also develops guidance and tools to help companies understand credible goal setting and take a credible public position on key issues. Brandon has a degree in History, an MBA, and is an avid angler and outdoorsperson.
Brandon on LinkedIn
Alexandra Cooperman
Finance and Operations Manager
Alex oversees our day-to-day operations and financial planning and administration. She has been with the Embedding Project from the beginning and has contributed to the development of the embedding framework and the practices assessment process. Alex has a BBA and a certificate in Bookkeeping for Small Business. In her off-work hours, Alex enjoys paddle boarding and board and video games.
Alexandra on LinkedIn
Christie Chan
Design Lead
Christie supports with graphic design and video production for the Embedding Project by interpreting abstract sustainability concepts and developing them into engaging motion graphics, animations, and videos. She has a Bachelor of Arts from the School of Interactive Arts and Technology at Simon Fraser University. Christie enjoys a good cup of coffee and can usually be found hanging out with her cat Bo, surfing around for a great film or TV show to get lost in.
Christie on LinkedIn
Mahroo Shahbaz
Sustainability Analyst
Mahroo performs a range of research and support duties including assisting with the development of guides, resources, and databases for the Embedding Project. She has a Joint Major Bachelor of Environment from the Faculty of Environment and Beedie School of Business at Simon Fraser University as well as certificates in Sustainable Community Development and Ethics. Outside of work, Mahroo can be found playing some cozy video games or working on a new crochet project. Mahroo on LinkedIn
Sam Hale
Associate and Project Coordinator
Sam is responsible for our Sustainability Professionals Network, and also contributes to our advisory services as an associate researcher. She works for the sustainability transition through research, authorship, advisory and learning design via multiple organisations in South Africa focussed on regenerative cultures, transformative learning and corporate sustainability. She has a postgraduate diploma in Sustainable Development from the University of Stellenbosch, and BSc in Marine Biology and Oceanography, from the University of Cape Town. She also has a background in marketing and publishing. Sam on LInkedIn
Research Collaborators
We collaborate with some of the top global business scholars that share our commitment to shaping practice in business sustainability.
Dr. Stephanie Bertels
Lead Researcher
Stephanie directs all the activities of the Embedding Project and is the focal point for the partnership’s research efforts. She founded the Embedding Project in 2010 when she developed the embedding framework in a systematic review on Embedding Sustainability into Organizational Culture. Since then, she has worked with global firms to refine the framework into a comparable diagnostics assessment tool and build a set of resources and tools to support its implementation. Stephanie is also the Director of the Centre for Corporate Governance and Sustainability and an Associate Professor at Simon Fraser University’s Beedie School of Business. She has worked in industry as an environmental engineering consultant. She has a BSc in Geological Environmental Engineering, a MSc in Petroleum (Environmental) Engineering, and a PhD in Strategy and Global Management and Sustainable Development.
Dr. Jess Schulschenk
Senior Researcher
Jess is a Senior Researcher with the Embedding Project. She is also the Director of South Africa’s Sustainability Institute and a lecturer with the University of Stellenbosch. She brings a wealth of research and practice knowledge from past roles in private and public sectors, including Senior Researcher with EY and Director of Strategic Partnerships for the Network for Business Sustainability South Africa. Jess has a BSc in Ocean and Atmosphere Science and Environmental and Geographic Science, a MPhil in Sustainable Development and a PhD in Business Administration. When not getting lost in the oceans and mountains, Jess can be found with her hands in the soil, helping things grow.
Dr. Ralph Hamann
Research Collaborator
Ralph is Professor and Research Director at the University of Cape Town (UCT) Graduate School of Business. He researches and teaches on business sustainability, social innovation, and cross-sector collaboration. He has published in leading management and development journals, and he is an executive editor of "Environment: Science and Policy for Sustainable Development." Ralph co-founded the Southern Africa Food Lab, for which he received UCT’s Distinguished Social Responsiveness Award. Much of his tertiary training was in environmental science at UCT, and he has a PhD on corporate responsibility in the South African mining sector from the University of East Anglia in the UK. He grew up in Africa, Asia, and Europe and has travelled widely, including a sailboat crossing of the South Atlantic (despite a propensity for sea-sickness).
Dr. Cécile Feront
Research Collaborator
Cécile is a Senior Lecturer at the University of Cape Town (UCT) Graduate School of
Business and a Research Fellow at the Centre for Complex Sustainability Transitions (CST).
She researches and teaches on business sustainability, sustainable finance, and change
agency. Cécile brings broad experience in strategy, marketing and business development
through her past roles, including as co-founder and Vice President of Strategy for Reef
Software and as a Director for Mulilo Renewable Energy. She holds a Master’s degree in
Economics and Finance, an MPhil in Sustainable Development and a PhD in Business
Administration. Cécile grew up in Europe, and has been living with her family in South Africa
for the last 20 years. Cécile on LinkedIn
Dr. Charlotte Cloutier
Research Collaborator
Charlotte's research focuses on strategy practice in pluralistic organizations (industry associations, government ministries or agencies, hospitals, universities, NGOs, etc.) with a particular focus on how such practice shapes and is shaped by the wider institutional environment in which these organizations are embedded. In addition to her academic credentials, Charlotte has fifteen years of professional experience, including several years in senior management positions, held both in the private and public sectors. She has worked as Executive Director at the Newton Foundation; as Director of Development at Université de Sherbrooke; and as Director of Development – Faculty of Management at McGill University. She is a trained facilitator, professional fundraiser, and has worked as a freelance strategy consultant, notably for private foundations seeking to increase the impact and reach of their funding programs.

Dr. Jen Howard Grenville
Research Collaborator
Jennifer Howard-Grenville is the Diageo Professor in Organisation Studies at the Cambridge Judge Business School, University of Cambridge. Her research is focused on how people generate and navigate change within and beyond their organizations. She is an expert on organizational culture, identity, and identification, leveraging her insights into these topics to understand how they both impede and enable change. Jennifer has conducted in-depth studies on how people seek to make meaningful change to address sustainability issues in the semiconductor manufacturing, athletic apparel, oil and gas, and other sectors. Jennifer received her PhD at MIT, her MA at Oxford, and her BSc (Eng.) at Queen’s University, Canada. She has taught extensively on management and sustainability topics at the MBA, Executive MBA, doctorate and undergraduate level. Jennifer is author or editor of four books, has published extensively in top management journals, and serves as a Deputy Editor at Academy of Management Journal, one of the field’s premier journals. She is a Fellow of Trinity Hall College, Cambridge.