2026 Edelman Trust Barometer

The Edelman Trust Barometer is an annual global survey of nearly 34,000 respondents from around the globe. Their reporting covers a range of timely and important societal indicators of trust among business, media, government and NGOs, and can provide business leaders, change agents, and marketing experts with unique insights into trends in public perceptions towards industry. This 26th anniversary edition reveals a world retreating towards insularity, with economic anxiety, geopolitical tension, and technological disruption intensifying, and peoples narrowing their world to smaller, familiar, politically-aligned circles, thereby hindering economic and societal progress.