2025 Edelman Trust Barometer

The Edelman Trust Barometer is an annual global survey of more than 33,000 respondents from around the globe. Their reporting covers a range of timely and important societal indicators of trust among business, media, government and NGOs, and can provide business leaders, change agents, and marketing experts with unique insights into trends in public perceptions towards industry. This 25th anniversary edition reveals a profound shift to acceptance of aggressive action, with political polarisation and deepening fears giving rise to a widespread sense of grievance.