Prime
Description
These resources will help you to elevate employee awareness and understanding of sustainability. This includes providing information that challenges existing assumptions, that profiles new technologies and ideas, or presents alternate visions of the future.
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Resources
21st Century Sustainable Enterprise Force Field
This white paper from Bob Willard outlines seven forces (such as sustainable procurement and harmonizing ESG frameworks) that are contributing to sustainable business and six that are hindering progress (such as shareholder primacy and culture clash). A crucial development in the 21st century is growing pressure from banks and investors, which has amplified these other 'helping forces.' This is a good resource for raising employee awareness of common inter-industrial themes that challenge - and entrench - the status quo.
The Belief-Driven Employee
The "2021 Edelman Trust Barometer Special Report" revealed that over 60% of respondents choose their employer based on values and beliefs, and tend to depart employment to find a better values fit. This article from Richard Edelman, CEO of Edelman, sounds the alarm on a sea-change in employee commitment and behaviour; explains why companies should want belief-driven employees; and provides suggestions for how you can build trust by embedding purpose within your business.
How We Got Here: Organic Cotton
There was significant pushback within the ranks of Patagonia when Yvon Chouinard, then CEO, committed to transitioning their entire sportswear range to organic cotton. This blog post shows how tours to conventional cotton farms helped inspire a company-wide cultural shift that supported the company's (successful) pivot.
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