The Belief-Driven Employee

The "2021 Edelman Trust Barometer Special Report" revealed that over 60% of respondents choose their employer based on values and beliefs, and tend to depart employment to find a better values fit. This article from Richard Edelman, CEO of Edelman, sounds the alarm on a sea-change in employee commitment and behaviour; explains why companies should want belief-driven employees; and provides suggestions for how you can build trust by embedding purpose within your business.