Accelerating Food and Nutrition Security through Food Fortification: A private sector playbook

Food fortification is a proven, cost-effective solution for micronutrient deficiencies (also known as hidden hunger), which affect billions worldwide and lead to poor health outcomes, reduced productivity, and increased healthcare costs. This playbook, co-developed between WBCSD and Eat Well Global, provides a holistic approach to food fortification that can help you to implement effective fortification strategies and support nutrition security. The playbook outlines critical success factors, barriers to scale, enablers for success, and activation strategies to drive impactful and sustainable fortification initiatives.