Using Story to Change Systems

This article from Stanford Social Innovation Review will help you understand the power of storytelling as a tool for systemic change. It highlights three ways that stories can create change. First, stories can shed light on system fault lines or envision the future. Second, they can act as glue by connecting people, creating shared understanding, and encouraging collective action. Third, stories can be used to rewrite the web of narratives that shape peoples’ worldview and behaviour. These insights will be most relevant to change agents and communicators seeking to advance sustainability.