Tony’s Chocolonely CEO on values-based leadership

"I don’t want to walk away with an awful lot of money. I want to walk away with the feeling that I can have a smile in my rocking chair when I’m sitting in the elderly people’s home." In this short article, Henk Jan Beltman explains how Tony's Chocolonely's ethical mission is intrinsically linked to its strategy, and how he has taken the lead in modelling the sort of passionate, values-based leadership that he sees as necessary for making the world a better place.