The Next Sustainability Wave: Building Boardroom Buy-in
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This book from Bob Willard explores why companies have long resisted embedding sustainability into their strategies, and provides a wealth of timeless techniques for approaching busy (and skeptical) executives and Board members and framing sustainability as a tangible imperative. It is intended specifically for change agents who need help with finding the right language to position sustainability as a priority, and to respond to common and reflexive objections.
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