The ICC Advertising and Marketing Communications Code

The International Chamber of Commerce's (ICC) Advertising and Marketing Communications Code is the international go-to guide for responsible marketing and advertising, and it can help you to build consumer trust with marketing that is legal, decent, honest and truthful, and relevant against global and industry developments. Used as a benchmark for almost fifty self-regulatory codes in countries around the world, it provides a comprehensive range of general provisions on advertising and marketing communications, as well as detailed chapters on sales promotion, sponsorship, environmental claims, and more.