Telling Your Hotel’s “Green” Story: Developing an Effective Communication Strategy to Convey Environmental Values
![Telling Your Hotel’s “Green” Story: Developing an Effective Communication Strategy to Convey Environmental Values cover](http://images.ctfassets.net/9wz1ed4si6rc/1xNizbjUVCQDaxsGUoRkLR/73472d9e232a6b5798c8d6b696141bbc/Cornell-1.png)
Although written specifically for the hospitality industry, this article from Cornell University's School of Hotel Administration lays out a useful and thorough action plan for creating an effective green communication strategy. As explored herein, designing a green communication strategy involves three key steps: choosing a story-line, focusing the story, and deciding when and where to tell the story.
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