Strategic Community Investment: A Quick Guide

This comprehensive guide from the World Bank features timeless principles and lessons that can help you take a more strategic approach to community investment. It explains why well-meaning community investment efforts often underperform and how common challenges can be overcome through a more strategic approach. It also outlines a seven-step framework for developing a robust community investment strategy: 1) Assess the business context; 2) Assess the local context; 3) Engage communities; 4) Invest in building capacity; 5) Set the parameters; 6) Select implementation models; and 7) Measure and communicate results and value. This guide will be particularly beneficial to community relations teams, sustainability teams, and others working on community investment projects.