Storytelling For Sustainability

The Embedding Framework was first developed in 2010 in a systematic review by Dr. Stephanie Bertels that brought together the best available knowledge on how to embed sustainability in business from over 14,000 academic articles, books, and reports. Over the next three years, we worked with 16 companies from across North America, Europe, and Africa to refine the framework into a diagnostic tool to assess a company’s sustainability maturity.

These free resources can help you get started in making use of the framework:

Author: Embedding Project
When people within organizations communicate, they often do it through stories. Combining research with stories from practitioners working to embed sustainability within their organizations, our “Storytelling for Sustainability” guidebook was developed through the Embedding Project's Community of Practice process to help you:
  • Understand what storytelling looks like in practice, and reflect on this in the context of your organization
  • Develop a sense of why stories are important for embedding sustainability
  • Learn from other practitioners’ experiences with storytelling to better plan your own efforts