Selling Sustainability: Primer for Marketers

Consider passing this primer to your marketing department. It offers insight into how they can be more strategic when communicating the functional, emotional, and social sustainability-related values of your products. The primer was published by the BSR Sustainable Lifestyle Frontiers Group, a collaboration between Johnson & Johnson, AT&T, Waste Management, Carlsberg, Walmart, L'oreal, McDonald's, eBay, and Disney.