The Science Behind Storytelling

The Science Behind Storytelling cover

Carl Alviani understands the importance of a good story: "…our instinct for story is a survival skill." Humans think, interact, and remember through stories, and yet businesses often overlook this significance when communicating. This article unpacks a simple, effective, and familiar narrative structure that will help you to connect with your audience and grow your understanding of the innate benefits of immersive storytelling.

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