Planetary Communications

This book from the Stockholm Resilience Centre can help you to communicate sustainability science more effectively. It introduces a Planetary Communications model, which features nine essential instructions for sustainable science communication: be factful; simplify; time communications wisely; link to other societal concerns; make communications actionable; highlight solutions; navigate emotions; make communications personal; and use visuals to make data and concepts more tangible. The guide explains how to put this model into practice with step-by-step examples, highlights barriers and challenges, and provides guidance on using AI tools to help systematically design, test, and refine your planetary communication efforts for greater impact. This resource will be especially beneficial to sustainability, communications, and marketing professionals, as well as senior leaders.