Prime
Description
These resources will help you to elevate employee awareness and understanding of sustainability. This includes providing information that challenges existing assumptions, that profiles new technologies and ideas, or presents alternate visions of the future.
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Resources
21st Century Sustainable Enterprise Force Field
This white paper from Sustainability Advantage outlines seven forces (such as sustainable procurement and harmonising ESG frameworks) that are contributing to sustainable business and six that are hindering progress (such as shareholder primacy and culture clash). A crucial development in the 21st century is growing pressure from banks and investors, which has amplified these other 'helping forces.' This is a good resource for raising employee awareness of common inter-industrial themes that challenge - and entrench - the status quo.
How We Got Here: Organic Cotton
There was significant pushback within the ranks of Patagonia when Yvon Chouinard, then CEO, committed to transitioning their entire sportswear range to organic cotton. This blog post shows how tours to conventional cotton farms helped inspire a company-wide cultural shift that supported the company's (successful) pivot.
An eco-work ethic? How sustainability influences employee engagement
This article from Culture Amp will help you understand the relationship between businesses’ sustainability commitments and employee engagement. Based on survey responses from employees at hundreds of companies, it shows employees are adept at discerning authentic sustainability efforts and greenwashing. Further, authentic efforts generate much higher employee engagement levels that motivate employees and benefit the business. However, most companies are unaware of how engagement efforts are perceived by employees. To boost employee engagement, companies can start by asking themselves tough questions about the authenticity of their sustainability efforts and seek feedback from employees. These findings will be most useful to HR and sustainability teams.
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