Net Zero Transition Plans: Red Flag Indicators to Assess Inconsistencies and Greenwashing

This report from WWF and others can help you assess the integrity and consistency of net-zero transition plans. It begins by defining greenwashing and how it relates to transition plan credibility, which is a prerequisite for effective capital allocation and climate risk management. It then proposes a framework for assessing transition plan credibility based on a study of 28 transition frameworks. The outcome of this study is a red flag indicator framework that can be used to assess the ambition, credibility, and feasibility of transition plans and prevent greenwashing.

Although the proposed framework was designed for investors, it will also be useful to strategy, sustainability, and finance teams working to develop or improve climate transition plans for their organisation.