Market-led sustainability is a 'fix that fails'

Market-led sustainability is a 'fix that fails' cover

This outstanding article from Duncan Austin makes the case that Voluntary Market-led (VML) strategies - a decidedly neoliberal response to sustainability crises - have been a 'fix that fails', exacerbating existing challenges and propagating new ones. He explains how 'win-win' VML strategies emerged as our predominant adaptive strategy due to the constraints of Western socio-economic norms, and makes the compelling argument that climate change and ecosystem challenges require deeper governance and cultural changes that VML strategies cannot deliver in time. This article is a must-read for all leaders and change agents, and will help you to understand why industries and societies must move beyond this "shallow, first response strategy" if we are to subvert externality-denying capitalism and achieve meaningful change in time.

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