It’s Time to Toss SWOT Analysis into the Ashbin of Strategy History

One of the most popular analytical tools in all of strategy and systems thinking is the SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis, which is fascinating, because SWOT Analysis is particularly useless for tackling systemic and/or strategic problems or for understanding the systems in which one's business is embedded. This enlightening article from Roger Martin makes a compelling case for abandoning the traditional SWOT analysis and provides more deliberate approaches to discovering and addressing problems.