How can you know which sustainability standards are credible? ISEAL is the global membership association for sustainability standards. Its members include Fairtrade International, Bonscuro, Forest Stewardship Council, and Rainforest Alliance among others. ISEAL evaluates these standards against its Codes of Good Practice to ensure standards are credible and "operationally robust." It also releases tools and resources such as its Sustainability Claims Good Practice Guide
and Challenge the Label
, a guide for buyers when evaluating product sustainability claims.