How to Measure Narrative Change

How to Measure Narrative Change cover

This article can help you to better understand how to measure narrative change and to know when storytelling is having a positive impact on your sustainability efforts. It presents an adaptive framework that breaks down quantifiable and qualitative indicators of change into four interconnected, measurable categories: message and messenger, reach (activities), people (outcomes), and culture and structures (impact). This resource will be particularly beneficial to communications, marketing, and sustainability professionals.

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