Hiding in Plain Sight: Lessons from 600 Business Leaders Who Chose Values Over Short-term Profit

This report from transform finance was written to help business leaders navigate the tension between personal values and professional expectations by showing how values-led decisions are shaping companies for the better. Drawing on more than 600 examples of companies that have made values-led decisions, the report reveals a wide range of companies where leaders have made decisions guided by values beyond purely financial considerations and surfaces recurring patterns that broaden the field of possibilities for the actions that leaders can take. It highlights strategies around ownership structure, corporate culture, stakeholder engagement, and more, and highlights what tends to work, for whom, and under what circumstances. This resource will be especially beneficial to senior leaders and change agents.