Guidelines for Providing Product Sustainability Information

These guidelines from UNEP can help you to make effective, trustworthy claims to consumers on product-related sustainability information. Developed through multi-stakeholder consultation, the guidelines address the underlying causes of information overload, consumer confusion, and mistrust. The structure of these guidelines reflects a dual objective: to establish minimum requirements that must be met when providing product sustainability information to consumers ("Fundamental Principles"); and to encourage ambition, improvement, and sustainability leadership over time ("Aspirational Principles"). This resource will be especially beneficial to marketing and advertising professionals.