Guidance on Avoided Emissions v2.0: Drive Innovations and Scale Solutions Toward Net Zero

There is a growing recognition of the need to scale climate solutions (e.g., products, services, technologies) in order to produce necessary system-wide change. In response, private sector sustainability claims are surging. Unfortunately, many of these claims are not credible.

This updated guide from WBCSD can help you to better assess and communicate the impact of your low-carbon solutions and portfolios – beyond the greenhouse gas (GHG) inventory footprint. This updated guide outlines a rigorous methodology for assessing avoided emissions so that strategic decisions related to climate investments are better informed. It covers seven key areas: understanding avoided emissions; validating claim eligibility; assessing avoided emissions; communicating and reporting avoided emissions; tracing and monitoring avoided emissions; leveraging avoided emissions; and implementing the guidance. These insights will be most useful to sustainability professionals, but will also have implications for other departments including finance, development, and communications.