From win-win to net zero: would the real sustainability please stand up?

This article is a great place to start if you are confused about the scale and scope of action required by industry to credibly address climate change. The article explores how two fundamentally different interpretations of ‘sustainability’ have come to exist: a net zero imperative that is informed by science and acknowledges social and environmental thresholds, and a type of "win-win" sustainable business model that favours “sustainable growth” and tries to promote palatable (yet inadequate) amendments to the status quo. Duncan Austin explains how net zero commitments are an imperative for stopping and reversing climate change, and that "win-win" cannot deliver the change we need in time. This article will also help you to understand how - and why - it is necessary for us to reimagine prosperity and to conceive of and create an economy based on no growth or even shrinking growth.