Evaluating Progress on Plastic Pollution Mitigation: Circularity & Plastic Footprint

This visually engaging report from Earth Action and WBCSD can help you understand how your company can reduce its plastic pollution. It evaluates the plastic pollution from a hypothetical company's operations under four scenarios up to the year 2040, where each scenario has a different combination of circularity actions and waste management strategies. The report finds that strong circularity action does not always correspond to plastic pollution reduction, and concludes that companies must adopt strategies to both reduce plastic usage (e.g. turning off the tap) and improve circularity. These insights have implications across the value chain that will be useful to design, supply chain management, communications, and sustainability teams.