Defining True Sustainability
In this brief article, Cory Searcy suggests that companies must change how they view sustainability if they want to determine whether or not they are sustainable. He explains how most companies currently focus on reducing environmentally destructive or unethical behavior, and how they must instead assess their performance relative to thresholds linked to the economic, environmental, and social resources on which they rely. This is a great, quick read that will help you articulate the need for moving beyond the 'triple bottom line' and towards a context-based 'embedded view'.
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