Changing the Fabric of Our Lives

This moving story explores how Patagonia was motivated by their concern for wildlife, rising costs, and their skepticism over the effectiveness of pesticides to embark on a risky, $20 million pivot - away from conventional cotton, and towards organic cotton. The company partnered with others to create new standards and certifications for regenerative, organic agricultural practices. This bold, environmentally conscious approach has paid immense dividends, and Patagonia has emerged as a highly profitable sustainability champion. If you're in pursuit of inspirational tales of companies allowing risky yet clear-eyed aspirations to guide their strategy, look no further.