Brand New World: Define the Role of Your Brand to Create a Bold Future
Big brands have the resources to create a bold and better future, to bring together those with shared vision and values and to facilitate change, but only if they choose to do. Sarah Kay's newest book is a clarion call for brands to thoughtfully and strategically orient their power towards being a catalyst for positive impact. This book will help you to develop and articulate your purpose and vision for supporting a sustainable world; overcome barriers to creative thinking; create value that looks beyond financial growth and reflects the values of an increasingly progressive workforce; and support the next generation of equity-minded business leaders.
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