Beyond Sustainability: Guayakí's Regenerative Approach To Business

This interview with the CEO of the purpose-driven beverage company Guayakí Yerba Mate can help you understand how businesses can go beyond doing less harm to enabling social and ecological regeneration. It explores the company’s Market-Driven Regeneration model, which is based on creating mutual success with local communities and ecosystems. The company does this by fostering long-term relationships with communities, ensuring living wages across the supply chain, and farming within a forest environment to support biodiversity. The interview also looks at broader business challenges related to sustainability certifications, marketing sustainability, and governance. This example will serve as a useful model for business leaders and sustainability practitioners seeking to advance regenerative practices.