Being an Effective Change Agent
How can you prepare yourself to be a more effective sustainability change agent? This guide was designed to share insights on how change agents can support their CEO and influence thinking on sustainability. It is based on a review of prior academic research on CEO decision-making and combined with the practical experiences and insights gleaned from interviews with over 200 CEOs, board members, and sustainability executives. It explores a broad range of global companies and industries including finance and insurance, material extraction, retail, manufacturing, transportation, logistics, utilities, and agribusiness, as well as a diverse array of ownership structures, including public corporations, privately owned businesses, and co-operatives.
To further support you in bolstering your own effectiveness, we have also developed the Being an Effective Change Agent: Personal Inventory. We encourage you to use this as a tool for reflection, and to help you plan your future personal development.