Advertising Guidance - misleading environmental claims and social responsibility

This guide by the Committee of Advertising Practice (CAP) is designed to help organisations comply with sustainability-related advertising regulations. It covers a wide range of environmental and social claims while providing practical examples. Marketing and communications teams who want to advertise responsibly will find it most useful.

Although this resource was created specifically for businesses within England, it provides helpful insights for any organisation that wants to ensure it does not mislead customers.