Collaborate to understand root causes
Start by mapping out key value chain players or segments and their most significant sustainability issues (see the UNDERSTAND pathway for more on identifying sustainability impacts and risks). Then dig into the underlying causes of these issues. This should be informed by insights from your value chain partners.
Systems thinking principles tell us that the closer you get to the root of the issue, the more leverage there will be to influence systems change. To identify these high leverage points, look beyond how an issue manifests in events and trends. Instead, examine the underlying norms, values, and behaviours driving the value chain system; how do they affect the issue?
The systems iceberg model conceptualises this idea. Use it to help identify a set of potential leverage points for the key sustainability issues in your value chain.