Respecting Traditional and Community Knowledge


The company respects and invites different ways of knowing to broaden its understanding of its impacts, its risks, and its opportunities for supporting resilient social and ecosystems. In a respectful way, the company invites and visits (rather than takes) traditional and community knowledge, acknowledging and respecting that traditional knowledge belongs to and is stewarded by the community, not by the company. With permission, these learnings can help deepen the company’s understanding of the local context in which it operates, to better comprehend its impacts, and to integrate this understanding into its decision-making. The company uses traditional and community knowledge in line with the intent with which it was shared and not for new commercial purposes, including the development of new products or services based on traditional or community knowledge without the explicit permission of those communities and a fair and transparent process to share in the benefits.

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The Rainmakers of Nganyi cover

The Rainmakers of Nganyi

It is all too common that traditional and cultural knowledge is made secondary to Westernized worldviews, and particularly within industry. However, there is tremendous, untapped value in using unique cultural and intergenerational ways of knowing to provide a better understanding of complex issues. This short, evocative video explores how rainmakers in Nganyi, Kenya have perfected the art of interpreting plant responses and animal behaviors to predict weather, and how researchers are bringing together ancient and modern systems of thinking to build climate resilience in Africa.