Winning the Story Wars

Winning the Story Wars cover

Jonah Sachs knows what makes a story go viral. His book offers insights into what he has learned about viral stories, and how the relationship between storytellers and their audience is evolving. Chapters "The Myth Gap" and "Be interesting: Freaks, Cheats, and Familiars" may be particularly useful for practitioners building their organisation's internal sustainability brand.

Share this Resource on:LinkedIn