Communicate the importance of sustainability by aligning it with the varying priorities of different leaders across the organisation.
To what extent are you able to develop a set of distinct but complementary frames that communicate the importance of sustainability in a way that resonates across your leadership team and beyond?
The sustainability SWOT (sSWOT) is designed to help drive action and collaboration on environmental challenges by identifying real business risks and opportunities. It helps individuals engage and motivate colleagues - particularly those with limited knowledge of environmental issues or corporate sustainability. Most importantly, it can help identify new insights and communicate the importance of sustainability to senior decision-makers.
Bob Willard's Sustainability ROI Workbook is a free, comprehensive, open-source workbook of sustainability business cases. It includes a super-set of business case elements used in over 15 other sustainability business case frameworks, and can be used to justify a whole business becoming sustainable, or to justify undertaking a single sustainability initiative.
In this brief article, Cory Searcy suggests that companies must change how they view sustainability if they want to determine whether or not they are sustainable. He explains how most companies currently focus on reducing environmentally destructive or unethical behavior, and how they must instead assess their performance relative to thresholds linked to the economic, environmental, and social resources on which they rely. This is a great, quick read that will help you articulate the need for moving beyond the 'triple bottom line' and towards a context-based 'embedded view'.
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