Trigger

Description

Disrupt the status quo by helping employees see a positive vision of the future and/or the negative impacts of unsustainable behaviour.

Question

To what extent do you disrupt the status quo to help employees see a positive vision of the future or help employees see the impacts of unsustainable behaviour?

Resources
Don't Buy This! Building Patagonia's Aspirational Brand cover

Don't Buy This! Building Patagonia's Aspirational Brand

In this video, executives from Patagonia speak about the reactions that employees, consumers, and other stakeholders had towards communications and initiatives inspired by ground-breaking sustainable innovation. Patagonia introduced branding that evokes a positive vision of the future and helps employees see the impacts of unsustainable behaviour.

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