Next Generation Sustainability Targets: Toward Big, Context-Based Goals

"[It] is logical, it’s rational, it demands some thought, it demands analysis, and to us it’s the smart way of setting goals." This is Hector Rodriguez, Senior Director of Global EH&S at Biogen Idec, speaking about how his organization began setting goals for reducing the company’s water so that it would no longer exceed the capacity of local watersheds. This free eBook from Sustainable Brands on context-based goal setting contains a host of other conversations and interviews with thought leaders focused around what is required to develop smart sustainable goals.