Being an Effective Change Agent

The Embedding Framework was first developed in 2010 in a systematic review by Dr. Stephanie Bertels that brought together the best available knowledge on how to embed sustainability in business from over 14,000 academic articles, books, and reports. Over the next three years, we worked with 16 companies from across North America, Europe, and Africa to refine the framework into a diagnostic tool to assess a company’s sustainability maturity.

These free resources can help you get started in making use of the framework:

Author: Embedding Project
How can you prepare yourself to be a more effective sustainability change agent? This guide was designed to share insights on how change agents can support their CEO and influence thinking on sustainability. It is based on a review of prior academic research on CEO decision-making and combined with the practical experiences and insights gleaned from interviews with over 200 CEOs, board members, and sustainability executives. It explores a broad range of global companies and industries including finance and insurance, material extraction, retail, manufacturing, transportation, logistics, utilities, and agribusiness, as well as a diverse array of ownership structures, including public corporations, privately owned businesses, and co-operatives.    
 
To further support you in bolstering your own effectiveness, we have also developed the Being an Effective Change Agent: Personal Inventory. We encourage you to use this as a tool for reflection, and to help you plan your future personal development.      

Author: Embedding Project
CEOs play a crucial role in embedding sustainability into the strategies and day-to-day decisions of their organizations. Based on over 200 interviews with CEOs, board members, and sustainability executives from a range of global companies and a review of prior academic research on CEO decision-making, we developed these resources to share insights on how corporate change agents can help influence CEO thinking on sustainability.
 
In our Guide, we describe each of the characteristics in detail, incorporating as many direct experiences as possible to help sustainability change agents think about how to support their CEO. We also developed a Tactical Inventory to help change agents reflect on these tactics and to identify which of them might be most appropriate for their own setting.