History of the Embedding Project

The Embedding Project started as a Network for Business Sustainability (NBS) effort to systematically gather the best available knowledge on how to embed sustainability in business. In 2010, Dr. Stephanie Bertels developed her original framework as part of a Systematic Review and Executive Report on Embedding Sustainability. This framework outlined a portfolio of business practices that help companies embed sustainability.

The original framework was enthusiastically received by the business community. Firms requested more information and sought direct guidance on how to implement the framework. In response, Dr. Bertels and NBS launched an Embedding Sustainability Working Group, which brought together 12 companies across North America, Europe and Africa over a period of three years to refine the framework into a diagnostic tool to assess a company’s maturity.

Initial member companies found value in our rigorous approach. Our Practices Assessment continues to help companies understand their progress, identify gaps and compare their efforts to others.

Companies also benefit from our systematic work to gather and rigorously compare their strategies and tactics, seeking out the best and most relevant knowledge to produce guidebooks and toolkits that further their progress.

Wanting to see this important research continue, our member companies have committed to funding and participating in the ongoing development of these tools. The Embedding Project continues to partner with its member companies, with the Network for Business Sustainability and with its funding agencies to develop new diagnostic tools, assessments, guidebooks and toolkits that help chart a path to good business.

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